AAC Parts
Visit websiteWordPress Website Overhaul for Airplane Component Company
A streamlined site redesign for American Aerospace Components to drive conversions, showcase inventory, and support SEO.
- Client
- American Aerospace Components
- Category
- WordPress
- Location
- Los Angeles, CA
- Timeline
- 3 months
- Team
- 3 developers, 1 designer
01 / THE CHALLENGE
A problem worth solving.
AAC's previous site hadn't been updated in nearly a decade. It lacked modern functionality and didn't reflect the scale or professionalism of the company. Pages loaded slowly, navigation was unclear, and key content wasn't indexed by search engines.
02 / THE APPROACH
Turning the idea into impact.
Our team created a new sitemap focused on buyer behavior and product visibility. We built a new front end in WordPress using custom post types to house thousands of unique components. We paired the rebuild with a robust technical SEO strategy and performance optimization.
03 / THE OUTCOME
What changed.
- 2X Traffic in 90 Days
- 26000+ Aerospace Components Indexed
- 32% Increase in Revenue
- Modern UX Implementation
BUILT WITH PURPOSE
The details behind the experience.
- WordPress
- Custom Post Types
- Technical SEO
- Performance Optimization
- MySQL
- Component-Based Site Structure
- Optimized Search Experience
- Analytics + User Behavior
- Architecture SEO Strategy
- Organized Inventory
- Indexed Content
Published 20 July 2024 · Updated 15 November 2024
