Ashby Family LEAD & Engagement Services
Visit websiteCustom WordPress Nonprofit Redesign, Branding, and Events Calendar Build
A custom-built nonprofit website redesign with updated brand styling, structured support pathways, and a purpose-built events calendar to improve community engagement.
- Client
- Ashby Family LEAD & Engagement Services
- Category
- Nonprofit
- Location
- Vancouver, WA
- Timeline
- 3 months active (6 months total timeline)
- Team
- Cross-functional team
A problem worth solving.
Ashby Family needed a website that could better support families navigating visible and invisible disabilities. The previous site had limited static content, shallow navigation, and fewer pathways for users to find support, learn about programs, or take action. We also needed to consolidate prior web properties into one stable, trusted destination while modernizing design, accessibility, and messaging.
Turning the idea into impact.
We custom built a new WordPress experience centered on empathy and clarity. Our work included nonprofit brand refinement (colors, fonts, and supportive visual styling), full information architecture planning, user journey and funnel mapping, accessibility testing, SEO keyword research, and conversion-focused copywriting. We also built a custom events calendar to help the community discover upcoming activities and stay engaged through clear event interactions and sign-up pathways.
What changed.
- 4.9X Increase in 3-Month Site Visits
- +389.7% Traffic Growth (448 to 2,194 Visits)
- +582 Average Monthly User Engagement Increase
- Custom-Built Events Calendar for Community Engagement
The details behind the experience.
- WordPress
- Custom Theme Development
- Custom Events Calendar
- UX Funnel Mapping
- Accessibility Testing
- SEO Strategy & Copywriting
- Soft, supportive nonprofit visual direction
- Brand color and typography system implementation
- Modernized user interface and responsive experience
- Information architecture expansion for programs and resources
- User journey mapping across support and participation funnels
- Accessibility-first QA and usability improvements
- SEO keyword research and conversion-oriented copywriting
- Custom events calendar to improve community participation
Published 15 March 2026 · Updated 15 March 2026
